You've been using the same software for years.
It worked fine at the start, but lately something feels off - online reservations seem lower than they should be, the phone keeps filling with questions that shouldn't need answering, and you're starting to wonder if other parks are picking up the customers you're unintentionally turning away.
The uncomfortable truth: your old booking system might be quietly losing you customers, and you'd never even know it.
Warning Sign #1: People Keep Calling Instead of Booking Online
If your phone is constantly ringing with guests asking "are you available on the 15th?" or "how do I actually reserve a spot?", that's a problem.
It usually means your website isn't showing clear availability, or the online booking flow feels clunky enough that people would rather give up and call. Which is fine… except while they're waiting for you to pick up, they're probably also checking your competitor down the road - the one with a clean, simple booking page.
Every call about basic availability is a customer who nearly bailed.
Warning Sign #2: People Abandon Before They Even Start
This one hurts, because you never see it happen. Someone clicks "Book Now", lands on your reservation page, sees that it's slow, confusing, or dated… and just leaves.
Maybe the interface looks old. Maybe it's confusing on mobile. Maybe they can't figure out how to check availability or where a site is on the map. Maybe there's no obvious next step. Whatever the reason, they bounce before they enter a single detail.
The worst part? You have no idea it happened. They hit Back, try the next park on Google, and finish their booking there. No complaint. No review. No warning. You just quietly lose the reservation.
Warning Sign #3: You're Still Getting Double Bookings
If you've ever had to phone a guest and say "sorry, the site you booked isn't actually available", your system is letting you down.
This usually comes from outdated software that doesn't sync fast enough, booking tools that don't properly lock inventory, or legacy systems bolted onto your website years ago.
It's embarrassing, it destroys trust, and it creates a mess that takes ages to fix. And chances are, that guest won't return.
Warning Sign #4: Your Mobile Experience Is Terrible
Most guests research and book on their phones now. If your booking page forces them to pinch and zoom, has tiny buttons, loads slowly, or feels broken on mobile data, they're gone.
No one fights with a bad mobile experience anymore - not when nearby parks have booking flows that work smoothly on a phone.
The Good News?
It's relatively easy to fix.
If you're wondering whether your marketing is off, or your pricing is too high. Give your booking system a try from the customers point of view. You might find the real blocker isn't your strategy - it's the software sitting between you and the people who want to book.
